Continuously throughout time, old pop culture trends renew themselves and result in a boom in the company’s popularity. There are countless examples of this happening, and although it doesn’t always succeed, many companies have gained tremendously from this tactic.

Fortnite season one is specifically nostalgic for many teenagers. It got popular within the age group in the summer of 2017, but Fortnite has had the most players it has ever had with 44.7 million players active on Nov. 4 of this year. This was due to the rerelease of the OG Fortnite Map from chapter one, season five. Since then it has had a resurgence and is trending once again.

Five Nights at Freddy’s is an iconic survival horror game that came out in 2014 and blew up in 2015. It has played a big part in this generation’s childhood. Since then the game has continued to grow and expand with people becoming invested in the storyline. As of Oct. 27, the official Five Nights at Freddy’s movie was released and it broke records having the biggest opening weekend for a video game adaptation movie.

Taylor Swift is a popular singer who gained popularity in 2006. Many people have grown up with her music and it has become nostalgic. Now, she is remaking her music. This allows for old music to be re-introduced to the public and it’s doing better than ever. Her recent re-release of “Fearless” (2008) has been the first re-recorded album to top billboard charts.

In the past, and in the future, nostalgia will always motivate trends. Fortnite, FNAF, and Taylor Swift’s revamp are just skimming the surface brands that have seen great success by using nostalgia.